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OOAK About

About us

Supporting NGOs and Small Businesses

We're a web design and marketing agency rooted in Amsterdam, serving NGOs and SMEs worldwide, but we're more than just a traditional agency. Driven by our values and heart, we build genuine partnerships with our clients. Our unique strength is in creating distinct brand identities and compelling digital experiences that resonate clearly, meet marketing objectives, and look stunning, ensuring our partners get exactly what they need.

About us

Let's Make a More Equitable and Connected World

At, we empower NGOs and SMEs in the digital landscape, building a more equitable and connected world. Through innovative marketing solutions, we support societal transformation, upholding our core values of inclusivity, partnership, innovation, and commitment.

The Face Behind

Founder - CEO

/‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎ Jeanette A.M. Krijnen


Jeanette's academic journey in HR and Marketing, coupled with a deep-seated passion for ICT, has always been driven by one central question: "What motivates people to act as they do?" This inquiry has honed her skills in both the professional and personal spheres.
In marketing, the ability to listen, analyse, and align with people's choices proves to be invaluable.

Our Foundations

The COVID-19 period has heightened the disparity between organisations with substantial marketing budgets and those without. Additionally, a growing imbalance exists between organisations' need for online visibility and increasingly complex marketing strategies.

This spurred her to collaborate with colleagues and clients in building a more equitable world. Expanding online offerings, especially for NGOs and SMEs, empowers everyone to make more meaningful personalised choices.

Founder - CEO

/‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎ Jeanette A.M. Krijnen

Our Mission & Values

These are our four compact value statements.


Every organisation deserves equal opportunities to thrive digitally. Customers also want meaningful online choices. Together we cultivate an environment of respect and value.


Our hearts beat faster for purposeful partnerships that bring about positive change and aim to achieve lasting and meaningful impact.


We provide creative and effective solutions to meet the unique challenges of our assignments and their significance for the connected communities.


Guided by our mission, we work with passion and dedication, deliver measurable results, and continuously learn to improve outcomes.

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